KEYNOTE
17 November | 5pm – 6pm
DXBDW Mainstage – Building 4, Dubai Design District (d3)
A compelling presentation of how design and design thinking is vital to any innovation and growth agenda. Mauro will explore how designers are working side-by-side within businesses to delight audiences and consumers by creating incredible experiences, sharing amazing stories and engaging them in exciting ways.
About Mauro Porcini
Mauro Porcini joined PepsiCo in 2012 as its Chief Design Officer. In this newly created position, Mauro is infusing design thinking into PepsiCo’s culture and is leading a new approach to innovation by design that impacts the company’s product platforms and brands, which include Pepsi, Lay’s, Mountain Dew, Gatorade, Tropicana, Doritos, Cheetos, Quaker, Mirinda, Sierra Mist and SunChips. His focus extends from physical to virtual expressions of the brands, including product, packaging, events, advertising, retail activation, architecture, and digital media.
Prior to joining PepsiCo, Mauro served as Chief Design Officer at 3M, where his mission was to build and nurture a design sensitive culture in a technology driven and global corporation.
About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated approximately $63 billion in net revenue in 2016, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.At the heart of PepsiCo is Performance with Purpose – our fundamental belief that the success of the company is inextricably linked to the sustainability of the world around us.
For further information please visit PepsiCo
17 November, 2017
Dubai Design District (d3)
Art, Art, and more Art
Location:Dubai
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